How do we use cookies and similar technologies?

Visitors to our website are tracked using the IP address and our website server uses this IP address to provide various statistics and usage data.

Cookies are a way to distinguish you from others users to the site and tracking cookies allows us to provide a much better experience when you browse our site. Cookies are small text files that are stored on your computer when you visit web pages. 

Some of the functions that cookies perform can also be achieved using similar technologies, such as server logs and tracking pixels. This policy refers to “cookies” throughout, however it also covers these alternate mechanisms.

We use the following cookies:

Strictly necessary cookies - these are fundamental to our website working, for example, a cookie is used to enable you to log into your customer portal, use checkout or payment gateways. 

Analytical/performance cookies - these cookies provide us valuable insight into how users interact with our web pages. This data is used to gain insights into page usage prior to developing updates. 

Functionality cookies - these cookies will recognize when you return to the website allowing us to customise content, greet by name and remember preferences. These cookies are very important for us due to our varied customer base from coin collectors to bullion investors.

Targeting cookies  - these record your journey to and from our website. We use this information to make better use of advertising and other marketing channels.

Our website may not function correctly if you do not allow cookies when browsing our site. Shopping carts, personalised features and account login (to name a few) will not work correctly. 

We do not require your consent to use strictly necessary cookies. We request your consent before using analytical or performance cookies, functionality cookies or marketing cookies. Please review www.aboutcookies.org and your browser help documentation (a google search is usually sufficient) in order to check cookies are allowed on our website. 

Information collected is anonymous. It does not contain any reference to your name, address, telephone number or email address. 

You can find more information about the individual cookies we use and the purposes for which we use them in the table below.

We also use Mailchimp to monitor and improve the effectiveness of our marketing communications, which includes monitoring or tracking responses and engagement. Mailchimp use a pixel contained in our emails to track whether they are opened, which features people click on and whether this results in a purchase from our website. This helps us to improve our content and make our emails more relevant to our customers. For more information about our marketing emails, please see our Privacy Policy https://www.chards.co.uk/info/privacy-policy.

Manage cookies

You can change your cookie preferences at any time by visiting to manage the use of cookies. 

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. To find out how to do this visit www.allaboutcookies.org.  However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our website and your experience of our site will be impaired.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

You can opt out of our marketing emails by following the instructions at the bottom of each email, or by contacting us via the contact form or live chat facility on our website, or via your customer portal.  

Third-party cookies

Sometimes on our site you may notice that there are cookies stored which are not our own. You may have visited a site which has embedded a cookie file which you have then continues to carry. We recommend you contact these sites and view the information available and how they are used.

Social Media sharing

If you share our content with friends through social networks – such as Facebook and Twitter, you may be sent cookies from these websites. Again we do not have any control over these cookies so we recommend you contact the sites direct, view the information available and review how they are being used.

You can also use your social platforms and their privacy settings to adjust your preferences on cookies and tracking.